Matter of degree – agency
A fundamental characteristic of our reality is our ability to interact with the world around us. Janet Murray defines agency as “the satisfying power to take meaningful action and see the results of our decisions and choices”. We can break…
Matter of degree – immersion
When you visit a consumer technology retailer such as MediaMarkt or Best Buy you see the latest televisions and computer monitors promoted based on their screen size, resolution and refresh rate. Although sight is a key sense in creating a…
Matter of degree – tracking progress
Today a growing eco-system of start-ups, scale-ups and incumbent businesses are defining, designing and developing new products, services and experiences to continuously improve the augmented and virtual realities that have become part of our reality. If we extrapolate from the…
A new idea? – part 2
Another early example of a virtual reality system was the Sensorama machine. The Sensorama machine, introduced by Morton Heilig in 1962 is one of the earliest known multi-sensorial devices. The Sensorama simulated a motorcycle ride through New York and engaged…
A new idea? – part 1
From prehistoric times to 19th century Over the past years we have grown used to consumer electronics companies introducing wave after wave of new smart devices and services that augment or replace our physical environment in a digital way. The…
True simulated reality
Matrix, metaverse, oasis, simulacra, simulated reality, simulation, virtual environments, hyperreality, many words are in use to describe the same phenomenon of a collectively shared digital reality woven into the fabric of our every day lives so indistinguishable from reality itself…
Simulated reality in fiction
*warning spoiler alerts* CITY OF THE LIVING DEAD, 1930 (book) City of the Living Dead – Wikisource, the free online library is a short novel by Fletcher Pratt & Laurence Manning that tells the story of how scientists created increasingly more sophisticated…



















